Patrick Aievoli is a hard working, self motivated and intellectually astute instructor who is always up to date on cutting edge technologies and professional practice. His students speak highly of him and he has a impressive track record of placing them in prestigious internships and in helping them secure equally high quality professional positions after graduation. Patrick is concerned with the intellectual future of the media industry. His two recent books ask questions and suggest answers to some of the most pressing issues under discussion today. They are penetrating reads and should be required of anyone interested in the world of mass communication. I recommend Patrick Aievoli highly!